TIU Transactions on Inteligent Computing

A Study Using Customer’s Perception and Factor Analysis of Internet Banking Services in Purba Bardhaman District, W.B

Souvik Singha, Prof (Dr.) Tanmoy Dasgupta
Department of Computer Science & Engineering, Techno India University, Kolkata, West Bengal
Department of Business Administration, The University of Burdwan, Burdwan, West Bengal


The data for this study was collected through survey conducted in purba bardhaman district, West Bengal. A total of 250 questionnaires were distributed through mail to the people inhibiting in the Burdwan district regarding their usage of IB services, of which only 130 respondents provided their response to this survey with a 52 percent rate of response. The questionnaire consisted of two sections, in the first section it is concerned with the personal details of the respondents whereas in the second section it consisted of only Likert five-point scale (1= strongly disagree, 2 = disagree, 3 = neutral, 4 = agree, 5 = strongly agree) regarding their perception with the IB services. In this research we have utilized Microsoft Excel and Microsoft Word along with SPSS (Statistical Package for Social Sciences) version 12 was used as the analysis tool to determine the results for this research study. This SPSS software helped us to determine the impact of all the factors on adoption of internet banking and also to understand the relationship between the various factors on the adoption of internet banking.

Keywords: perception, internet banking, consumers, factor analysis.